Participants: Bruno Osório, Bruno Falci, Isabella Giuliano, Maria Gabriela Gato, Nicoli Rodero, Paola Leite, Raíssa Cunha, Thomas Sautchuk, and Vitória Ravara.
Advisor: Ana Cristina Puglia Duque Estrada
Academic project proposed by ESPM School of Advertising and Marketing that aimed to analyze problems and propose solutions. One of the solutions was to redesign the brand's website.
Havaianas is widely known as a brand of flip flops. The challenge was to analyze and identify factors that could affect the brand image. During the analysis, we identified that the website was one of the problematic areas. This project explains the entire process we went through to determine that creating an app was the best solution.
<aside> ⚠️ ATTENTION: To synthesize what was done throughout this semester, only what was relevant for the app solution and how we arrived at it will be mentioned.
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The process was divided into five phases, taking into consideration that the hypothesis of the website redesign emerged in phase two and was confirmed in phase four.
Figma, Excel, Miro, Google Forms
In this first part, we talked to the client and sought to better understand the company, its customers, and its objectives, as well as the definition of a timeline and meetings throughout the project to align our proposal.
During the diagnosis phase, our team conducted a thorough examination of both macro and micro-environmental factors, in addition to conducting an internal analysis of the company. The aim was to gain a deeper understanding of the external forces impacting the business and identify areas for potential growth and development. We utilized a SWOT analysis to synthesize our findings, which were then incorporated into our overall analysis of the website. This approach allowed us to gather critical insights and develop informed recommendations for optimizing the brand's online presence.